Add-ons, and Opting out of Google Analytics Without Them

Recently, Google made available the “Google Analytics Opt-out Browser Add-on.” This add-on enables consumers to “indicate that information about the website visit should not be sent to Google Analytics.” We agree that making it easy for consumers to protect their privacy is good, and Internet Explorer offers a variety of features to help keep you in control of your information when visiting websites. In this post, we describe how to use some of these built in features to accomplish the same outcome without installing a Browser Helper Object and the Google Update Service.

Source : IEBlog

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